CupaCake website was created using CMS backbone
The website has undergone extensive search engine optimisation using local organic techniques and we have achieved Google 1st page rankings on almost all of the keyword phrases used for optimisation.
An e-mail marketing campaign system has also been integrated into this website, allowing the client to send subscribers HTML e-mail newsletters that have dedicated built-in tracking. This allow the client to track who has opened each email newsletter, who has clicked through to the website and what section of the website they have clicked onto. This information is invaluable for any new business starting up and trying to promote their website.